A Global Team of B2B Experts

Founded in 2014, Macro is a global team of experts for modern B2B marketing departments. Unlike your typical agency, we have deep technical specialization in marketing automation and CRM.

A natural extension of your team

A globe map with spots where Macro has team members.

Dan Radu

Founder / Marketing & Technology Guy

For over 15 years, Dan has been a proven B2B marketing and technology leader building the right teams and solutions for his clients. Global marketing teams work with him to scale their modern sales & marketing organizations.

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Team Players

Bob Cariglia

Business Development Advisor

Bob is a Certified Sales Leader (CSL) with over 30 years' experience, he helps SMEs build sales systems for record-breaking growth. He implements customized strategies to boost revenue, improve margins, and drive client retention.

Stephen Cummings

Financial Strategy Advisor

Stephen is a leading financial expert in Canadian Private Equity & Venture Capital. He advises SMEs on strategy, acquisitions, and exits, holding international CPA, CA, and FCA credentials.

Raian Goode

Account Manager

As Account Manager, Raian combines expertise in marketing automation, digital strategy, and partner marketing with hands-on client consulting—ensuring strategies meet business goals and deliver measurable value.

Sophia Farina

Strategic Advisory Technology

Sophia Farina serves as a Strategic Advisor, specializing in turning revenue complexities into clear pathways for enterprise growth and operational excellence.

Maite Chartrand

Digital Marketing Team Lead

Maite is a bilingual digital marketing leader with 10+ years of experience in B2B campaigns, UX/UI design, and web development, driving cross-functional growth.

Pavlina Symonchuck

Business Manager & HR - NA

With over 15 years in HR, in both products and outsourced companies. She built expertise in employee retention, change management, and conflict resolution. She combines psychology and mediation tools to drive business growth and achieve goals through fostering effective communication and collaboration.

Better B2B Marketing Principles

Our Client Promises

Customer-Centric

Solutions

We approach your challenges with creativity, fractional expertise, and a results-driven mindset.

Global Capabilities

We pair local market expertise with seamless global delivery to meet the needs of enterprise marketing teams worldwide.

Marketing Efficiency

We consistently find new ways to deliver greater value year after year, maximizing impact while managing resources effectively.

Trusted Partnership

We align and collaborate on shared goals and honor our commitments, building mutual trust and accountability.

How Macro Can Help You

Why Marketing Leaders Want to Work With Us

Scale marketing programs globally

Macro brings to the table fractional experts in NA, EMEA, LATAM and APAC regions to help global marketing teams scale efficiently.

Marketing cost savings and efficiencies

We understand that year over year you want to do more with less. That is why Macro offers marketing efficiency to clients.

Optimize your digital marketing platforms

Improve your digital marketing platforms and extract more ROI from your tech investments.

Drive channel marketing revenue

Macro specializes in onboarding, activating and running co-marketing campaigns for vendors and partners.

Want to work with our team?

Let's explore how we can work together

LET'S CHAT

Partner Marketing

GTM Acceleration

Global Delivery

Tech Expertise