B2B Marketing Case Studies
Learn from our experience, benefit from our expertise!
Email Marketing Outsourcing
How We Support Marketing Operations
THE STORY: Macro acted as a natural extension of a marketing operations team for a fast growing global tech enterprise focused on virtual and in-person events. Achieved 55% increase in Lead to MQL Ratio, 106% increase in clients reached, and 200% increase in monthly campaigns executed.
THE STORY: Macro acted as a natural extension of a marketing operations team for a fast growing global tech enterprise focused on virtual and in-person events. Achieved 55% increase in Lead to MQL Ratio, 106% increase in clients reached, and 200% increase in monthly campaigns executed.
Revenue Operations Support
How We Become a Natural Extension of Sales & Marketing Teams
THE STORY: Macro identified the need for a client in hyper-growth mode to receive global comprehensive support in Marketo campaign management and execution, reporting and dashboard creation, Salesforce admin support, and ongoing managed services.
THE STORY: Macro identified the need for a client in hyper-growth mode to receive global comprehensive support in Marketo campaign management and execution, reporting and dashboard creation, Salesforce admin support, and ongoing managed services.
Lead Nurturing
How We Help Nurture Leads That Are Not Yet Ready To Buy
THE STORY: Macro transformed a Japanese business’s English Language Learning service with a lead nurturing email campaign. Achieved 20% increase in SQLs and 7% rise in won opportunities.
THE STORY: Macro transformed a Japanese business’s English Language Learning service with a lead nurturing email campaign. Achieved 20% increase in SQLs and 7% rise in won opportunities.
Partner Marketing
How We Improve A Pipeline With Channel Partners
THE STORY: Macro helped a customer experience tech provider, boosting their partner relationships and generating leads, resulting in 80+ engaged partners and 650+ registrations.
THE STORY: Macro helped a customer experience tech provider, boosting their partner relationships and generating leads, resulting in 80+ engaged partners and 650+ registrations.
Managed Services
How We Complement Teams With An Outsourced Demand Center
THE STORY: Macro acted as a natural extension for a company providing financial services to healthcare professionals, increasing their campaign execution capacity by 200%, and leading to a 55.31% increase in Lead-to-MQL ratio in one year.
THE STORY: Macro acted as a natural extension for a company providing financial services to healthcare professionals, increasing their campaign execution capacity by 200%, and leading to a 55.31% increase in Lead-to-MQL ratio in one year.
