Macro Thoughts: A B2B Marketing Blog

Between Google’s AI Overviews, ChatGPT, and generative engines that summarize the web for you, it’s fair to ask: is traditional SEO still relevant? Spoiler: yes, absolutely. Download a Free Playbook to elevate your SEO and AI SEO.

High-performing partner marketers - such Macro's PRM and TCMA experts - ensure their KPIs are directly aligned with broader company goals, be it revenue growth, market expansion, or customer retention.

The hidden cost of an underutilized TCMA (Through Channel Automation) platform and how to recoup your investment. The journey from implementation to optimization requires strategic thinking, consistent execution, and the right support from a global partner marketing concierge team, like Macro's.

This past summer, Marketo announced a whole slew of product updates. Here’s a brief overview of the enhancements on the platform.

Hubspot, one of the most high-level Customer Relationship Management (CRM) platforms in the MarTech space, announced an interesting pack of updates lately and Macro is excited to lay out the most important ones for you.

It’s time to supercharge your channel marketing game! In this podcast recap, Dan Radu talks nine successful strategies that can help your business craft winning programs that generate more leads.

The marketing landscape is evolving rapidly. Today's marketers need a strong foundation in technology and data analysis, while marketing leaders are often overseeing both sales and marketing funnel operations.

How do successful businesses choose their marketing technologies? Do experienced leaders pick their MarTech stack or set up their go-to-market strategy first? Let’s hear the answers to these B2B questions from Macro President & Founder Dan Radu.

Work with Macro whenever you need reliable email execution services at a global scale. From in-region resources to creative solutions, let’s see seven reasons why you should choose Macro!