Macro Thoughts: A B2B Marketing Blog

Macro’s founder and president, Dan Radu, shared his vast experience in scaling global marketing operations, why it is crucial for small and medium businesses to strategically adopt technology, invest in essential skills and forge impactful partnerships for long-term success during a CanadianSME Small Business Magazine podcast.

This past summer, Marketo announced a whole slew of product updates. Here’s a brief overview of the enhancements on the platform.

Hubspot, one of the most high-level Customer Relationship Management (CRM) platforms in the MarTech space, announced an interesting pack of updates lately and Macro is excited to lay out the most important ones for you.

Hit your targets with on-demand global resources and KO your marketing objectives! It’s all possible when you have Macro’s fractional marketing agency specialists in your corner.

Strong partnerships and relationships have always been one of the most important pillars of successful businesses. A concierge team represents a powerful mix of partner and channel marketing expertise that can fast-track your partners to revenue.

It’s time to supercharge your channel marketing game! In this podcast recap, Dan Radu talks nine successful strategies that can help your business craft winning programs that generate more leads.

Business partners can dramatically broaden their audiences while saving plenty of time and money when running co-marketing campaigns. Let’s outline all the benefits!

Businesses can overcome the challenges of global marketing and thrive in the interconnected world by standardizing operations, maintaining a shared vision, accommodating regional needs, and paying attention to your team’s wellbeing and potential.

The marketing landscape is evolving rapidly. Today's marketers need a strong foundation in technology and data analysis, while marketing leaders are often overseeing both sales and marketing funnel operations.