What’s capturing your marketing team’s attention these days?
It might be a current trend in channel marketing, the latest ZiftONE update, or how to overcome a challenge in your campaigns – chances are, we at Macro have some thoughts to share! Check out the latest in our b2b marketing blog below.
B2B marketing teams struggle with not having the resources or the tech experience necessary, or facing barriers within a new, global team due to differences in time zones, languages, and cross-cultural understandings.
All prospects have characteristics that make them unique. By tracking these characteristics, your organization will be in a better position to segment your prospect list into groups based on similar traits. But all of that depends on how you segment your prospects in the first place!