Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest Unifyr update, at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog post!
Why Your PRM Underperforms and How to Save Your ROI
When it comes time for software renewals, channel executives frequently have to deal with the harsh reality of poor partner login rates and inactive campaigns. Although it is natural to place the blame on technology, Martec's Law, which states that human organizational capacity only increases linearly while technology advances exponentially, is the underlying cause. ROI vanishes when the PRM's capabilities and your team's capacity to operate them diverge.
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Check out our most recent blog!
Why Your PRM Underperforms and How to Save Your ROI
When it comes time for software renewals, channel executives frequently have to deal with the harsh reality of poor partner login rates and inactive campaigns. Although it is natural to place the blame on technology, Martec's Law, which states that human organizational capacity only increases linearly while technology advances exponentially, is the underlying cause. ROI vanishes when the PRM's capabilities and your team's capacity to operate them diverge.
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Inside Unifyr IQ: The Practical AI Capabilities Reshaping Partner Programs
Unifyr IQ embeds native AI across the PRM platform to automate workflows like onboarding, campaigns, and deal analysis. Moving towards a "zero-click" experience, it offers conversational interfaces for accessibility and transparent credit usage dashboards for administrative control.
How to Select the Right Partners by Region
Most channel programs stall because enablement is spread too thin. This four-step framework helps you map regional revenue opportunity, score partners on market reach, campaign readiness, and engagement history, then activate them with the right execution model and a locked weekly cadence.
What Enterprise Tech CMOs Actually Need from Marketing Shared Services
Headcount freezes are forcing global marketing teams to execute more campaigns across more regions with less budget. The smartest marketing leaders are replacing fragmented local agencies with a centralized Marketing Shared Services (MSS) model. Here is what real enterprise RFPs are asking for, and how to structure a winning delivery engine.
Why Partner Marketing & Enablement Fails and How to Fix It Fast
Is your partner portal stalling? Discover how a PRM Health Check closes operations gaps, drives channel engagement, and turns enablement into pipeline.
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How Marketing Leaders at Global Marketing Tech Companies Prepare for H2
Discover the H2 strategic playbook for global marketing tech companies. Learn how to reallocate budget toward precision demand, ABX, AEO, and pipeline acceleration to hit your revenue targets.
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7 Procurement Strategies for the Marketing Category
Global procurement teams play a critical role in helping the business control marketing spend without slowing growth. If your enterprise is currently navigating a round of layoffs or facing a strict hiring freeze, procurement in the marketing category is uniquely positioned to deliver immediate, measurable value.
Why a Modern PRM Operating Model Matters in 2026
Many vendor organizations still struggle with fragmented data, low partner adoption, and manual processes that hinder channel revenue. This post explores how shifting to a modern Partner Relationship Management (PRM) operating model—supported by a global concierge team—can streamline operations, align PRM and CRM data, and maximize the ROI of partner programs.
The Human High Touch AI Can’t Replicate
Marketing automation is great for scale, but it can't read the room. See how human empathy and leadership drive the relationships that AI simply cannot touch.
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How Marketing Operations Can Scale Campaigns Faster and More Cost-Effectively
The number one challenge for marketers in 2026 is measuring marketing ROI while doing more with tighter budgets and fewer resources.