Macro Thoughts: A B2B Marketing Blog
What’s capturing your marketing team’s attention these days?
It might be a current trend in channel marketing, the latest ZiftONE update, or how to overcome a challenge in your campaigns – chances are, we at Macro have some thoughts to share! Check out the latest in our b2b marketing blog below.
Check out our most recent blog!
Account-Based Everything (ABE) Strategies & Tactics: A Conversation with DemandBase
The key to unlocking ABM success is not to rely on a particular resource or tool, but a change in mindset for your revenue operations strategy. Think “Account-Based Everything!”
You’re Never Safe When You’re At The Top!
Learn a little more about how we see ourselves at Macro. We stay true to our competitive advantage and the value we bring to our customers.
Why Work with a Global B2B Marketing Agency?
B2B marketing teams struggle with not having the resources or the tech experience necessary, or facing barriers within a new, global team due to differences in time zones, languages, and cross-cultural understandings.
ZiftONE Product Updates - March 2023
ZiftONE already boasts a comprehensive suite of partner and channel marketing tools, so we were thrilled to learn that more had been added.
How Vendors Can Enable Partners To Grow the Business With ZiftONE?
Often your internal team doesn't have time to dedicate to the needs of each partner. The Macro global team of ZiftONE experts is here to offer some suggestions on what to do!
Content Marketing Best Practices for Supporting Channel Partners
As a vendor, you want to ensure your partners have as many tools and support as possible to help them close leads and drive revenue. Here are a couple ways to approach that!
Drive Revenue Through Your Channel With Partner Marketing Management
Joint digital marketing campaigns are vital for lead generation! Here’s how to overcome some common challenges.
How ZiftONE Multi-Touch Campaigns Work and Why You Should Use Them
A multi-touch marketing campaign offers with your target audience across a variety of marketing channels. Here’s how to configure a multi-touch campaign in ZiftONE.
Keeping your Org Running Smooth with Salesforce Optimizer
Salesforce Optimizer is a free, easy-to-use tool that you should be using on a regular basis. What are its ins and outs? Let’s go under the hood together!
B2B Prospecting for Your Target Audience
All prospects have characteristics that make them unique. By tracking these characteristics, your organization will be in a better position to segment your prospect list into groups based on similar traits. But all of that depends on how you segment your prospects in the first place!