A natural extension of your team
Dan Radu
Founder / Marketing & Technology Guy
For over 15 years, Dan has been a proven B2B marketing and technology leader building the right teams and solutions for his clients. Global marketing teams work with him to scale their modern sales & marketing organizations.
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Team Players
Bob Cariglia
Business Development Advisor
Bob is a Certified Sales Leader (CSL) with over 30 years' experience, he helps SMEs build sales systems for record-breaking growth. He implements customized strategies to boost revenue, improve margins, and drive client retention.
Stephen Cummings
Financial Strategy Advisor
Stephen is a leading financial expert in Canadian Private Equity & Venture Capital. He advises SMEs on strategy, acquisitions, and exits, holding international CPA, CA, and FCA credentials.
Raian Goode
Account Manager
As Account Manager, Raian combines expertise in marketing automation, digital strategy, and partner marketing with hands-on client consulting—ensuring strategies meet business goals and deliver measurable value.
Sophia Farina
Strategic Advisory Technology
Sophia Farina serves as a Strategic Advisor, specializing in turning revenue complexities into clear pathways for enterprise growth and operational excellence.
Maite Chartrand
Digital Marketing Team Lead
Maite is a bilingual digital marketing leader with 10+ years of experience in B2B campaigns, UX/UI design, and web development, driving cross-functional growth.
Pavlina Symonchuck
Business Manager & HR - NA
With over 15 years in HR, in both products and outsourced companies. She built expertise in employee retention, change management, and conflict resolution. She combines psychology and mediation tools to drive business growth and achieve goals through fostering effective communication and collaboration.
Better B2B Marketing Principles
Our Client Promises
1
Customer-Centric
Solutions
We approach your challenges with creativity, fractional expertise, and a results-driven mindset.
2
Global Capabilities
We pair local market expertise with seamless global delivery to meet the needs of enterprise marketing teams worldwide.
3
Marketing Efficiency
We consistently find new ways to deliver greater value year after year, maximizing impact while managing resources effectively.
4
Trusted Partnership
We align and collaborate on shared goals and honor our commitments, building mutual trust and accountability.
How Macro Can Help You
Why Marketing Leaders Want to Work With Us
Grow with an effective Partner Marketing strategy
- Increase revenue and scale your supporting digital operations
- Execute our crafted partner marketing strategies, tailored to your unique needs
- Optimize and streamline your operations as we seamlessly integrate with your team
Align your teams on Strategies & Tactics
- Streamline the processes between different teams and accelerate your GTM implementation
- Utilize the latest data-driven trends and thoughts, provided by us
- Revitalize your content marketing and design with our team of experts
Take advantage of Global Resources
- Have our tech and operations experts embedded directly into your team, and boost your capacity
- Become more efficient and economical with your data – use only the good data, none of the bad data
- Create magical virtual experiences with our experienced webinar management and tailored support
Optimize your MarTech systems
- Improve your customer experiences with the latest in digital tech
- Understand the capabilities of your tech stack through our knowledge and guidance
- Make full use out of Salesforce, Pardot, Marketo, Hubspot, Zinfi, Zift, and more!
Want to work with our team?
Let's explore how we can work together
MarTech Partnerships & Recognitions
