How big is the Macro team?

Macro is a growing team of 35 marketing professionals working across North America, EMEA, LATAM, and APAC, servicing enterprise technology clients globally.

Who We Are: Global B2B Marketing Experts

Macro (previously Macromator) is a worldwide B2B marketing concierge agency founded by Dan Radu in 2014 in Toronto, Canada. Macro is a team of marketing professionals across NA, EMEA, LATAM and APAC helping enterprise technology companies scale partner marketing, marketing operations and MarTech platforms including HubSpot, Adobe Marketo, and Salesforce. Macro is not a typical agency. Macro is deeply technically specialized in marketing automation and CRM, and is a natural extension of internal marketing teams, not an outside vendor.

A natural extension of your team

A globe map with spots where Macro has team members.

Dan Radu

Founder / Marketing & Technology Guy

Dan Radu founded Macro in 2014 in Toronto, Canada. With over 15 years of B2B marketing and technology leadership, Dan has helped global marketing teams design and staff the systems they need to scale from marketing automation to full-scale channel programs. He was recognized as an outstanding entrepreneur by the Canadian SME Awards.

CONNECT ON LINKEDIN

Team Players

Geoff Linton

Business Development Advisor

An experienced business engineer and entrepreneur who helps companies grow through optimizing digital strategies, integrating platforms and adopting new technology. Geoff is actively involved in the marketing industry and was the Co-Chair of the CMA’s MarTech Council for several years and now participates on the CMA AI Committee nationally.

Raian Goode

Account Manager

Raian Goode is Macro's Account Manager, combining expertise in marketing automation, digital strategy, and partner marketing with hands-on client consulting to ensure strategies meet business goals and deliver measurable value.

Sophia Farina

Strategic Advisory Technology

Sophia Farina is Macro's Strategic Advisor, Technology, helping enterprise marketing and revenue teams turn complex go-to-market structures into clear, executable growth plans.

Maite Chartrand

Delivery & Operations Manager

Maite Chartrand is Macro's Digital Marketing Team Lead, a bilingual digital marketing leader with over 10 years of experience across B2B campaigns, UX/UI design, and web development, driving cross-functional growth for clients.

Pavlina Symonchuck

Business Manager & HR - NA

Pavlina Symonchuck is Macro's Business Manager & HR Lead for North America, with over 15 years of HR experience across product and outsourced-service companies. She specializes in employee retention, change management, and conflict resolution, combining psychology and mediation techniques to foster effective communication and collaboration across teams.

What Makes Macro Different From Other B2B Agencies

Our Client Promises

Customer-Centric

Solutions

We approach your challenges with creativity, fractional expertise, and a results-driven mindset.

Global Capabilities

We pair local market expertise with seamless global delivery to meet the needs of enterprise marketing teams worldwide.

Marketing Efficiency

We consistently find new ways to deliver greater value year after year, maximizing impact while managing resources effectively.

Trusted Partnership

We align and collaborate on shared goals and honor our commitments, building mutual trust and accountability.

How Macro Can Help You

Why Marketing Leaders Want to Work With Us

Scale marketing programs globally

Macro brings to the table fractional experts in NA, EMEA, LATAM and APAC regions to help global marketing teams scale efficiently.

Marketing cost savings and efficiencies

We understand that year over year you want to do more with less. That is why Macro offers marketing efficiency to clients.

Optimize your digital marketing platforms

Improve your digital marketing platforms and extract more ROI from your tech investments.

Drive channel marketing revenue

Macro specializes in onboarding, activating and running co-marketing campaigns for vendors and partners.

Want to work with our team?

Let's explore how we can work together

LET'S CHAT

MarTech Partnerships & Recognitions

Macro holds verified, named partnerships with HubSpot, Adobe Marketo, and Salesforce, alongside specialization across StructuredWeb, Unifyr (ZiftOne), and ZINFI.

Frequently Asked Questions

Who is Macro?

Macro is a global B2B marketing concierge agency, formerly known as Macromator, founded in 2014 in Toronto, Canada. Macro helps enterprise technology companies scale channel marketing, marketing operations, and MarTech platforms through a global team of fractional experts.

Why did Macromator change its name to Macro?

The agency simplified its name from Macromator to Macro as it expanded beyond partner marketing into Global Marketing Operations and MarTech services. The legal entity name and domain, Macromator Inc., were kept unchanged.

Who founded Macro?

Macro was founded by Dan Radu, a Toronto-based B2B marketing and technology leader with over 15 years of experience. Dan was recognized as an outstanding entrepreneur by the Canadian SME Awards.

Where is Macro based, and where does it operate?

Macro is headquartered in Toronto, Canada, with a distributed global team delivering services across North America, Europe & the Middle East, Latin America, and Asia Pacific.

What languages does the Macro team speak?

The Macro team speaks over 10 languages, including Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Spanish, and Swedish, to support marketing teams across global regions.

What makes Macro different from a typical marketing agency?

Macro operates as a fractional, embedded extension of a client's internal marketing team rather than a traditional outside agency. It combines deep technical specialization in marketing automation and CRM platforms (HubSpot, Adobe Marketo, Salesforce) with hands-on channel and operations expertise.

What MarTech platforms is Macro certified or partnered with?

Macro holds partnerships and specialization across HubSpot, Adobe Marketo, Salesforce (Pardot and CRM), StructuredWeb, Unifyr (ZiftOne), and ZINFI.