A Business English language learning service in a highly demanding market.
Although many prospects were interested, few were ready to buy.
Macro created a lead nurturing campaign with a series of emails that engaged and encouraged known qualified leads to become sales qualified leads (SQLs).
Achieved 20% increase in SQLs and 7% rise in won opportunities.
While the client had strong services, great web content, and an existing sales process, they were not generating enough prospects through email as a channel. Many leads were qualified, but not ready to buy yet. As well, prospects were not interacting with the engaging content available on the website. The client came to Macro to build a nurture campaign that would engage these qualified leads by leveraging their existing website content.