Provides call center tech to medium and large businesses across several differnet industries. Their on-promises and cloud-based solutions are used to improve customer experience.
The client wanted to generate more leads from its channel and expand its partner network.
Macro helped with the implementation of a Partner Marketing Management (PMM) platform and provided campaign strategies via our global parner marketing concierge services.
80+ engaged partners and 650+ registrations.
While the client had strong ties to partners and an existing partner marketing strategy, many partners did not have the digital capabilities to leverage the partnerships. Smaller partners preferred ready-made content and campaigns to be supplied by the vendor. Partners also required assistance with overall partner program development, administration, maintenance, and execution of campaigns.