All
Strategies & Tactics

You’re Never Safe When You’re At The Top!

How do see ourselves at Macro? We stay true to our competitive advantage and the value we bring as a global B2B marketing agency. See what we can do for you!
You’re Never Safe When You’re At The Top!
You’re Never Safe When You’re At The Top!
July 17, 2023
Main Points

I’m reminded of this as I follow the recent news with Twitter and its dose of new challengers. Since its launch over a decade ago, the premier social app for posting quick thoughts has seen a healthy share of competitors over the years. Yet, none seemed particularly viable until quite recently. It seemed unthinkable even a year ago, but now there are legit competitors threatening to knock the “bird app” off its perch—upstarts such as Mastodon, Bluesky, and now Threads as well!

And see, that’s the key thing about being in the top spot…it’s easy to remain complacent. When you’re number one, the top search result on Google, it’s more tempting to rest on your laurels and let your reputation precede you.

But, when you’re *not* number one, you can’t simply do that. You need to do *more* than what the number one is doing to prove your worth.

That’s why, when it comes to your global marketing needs, I strongly suggest you check out Macro. Sure, we are not the number one B2B marketing agency—but we know:

Who we are:

A global team of experts in B2B digital marketing, MarTech, and CRM.

What we do:

Provide tailored, marketing strategies, tactics and resources for global marketing teams looking to scale up and accelerate their growth.

And further, we have something to prove.

Consider Macro as your B2B marketing partner

Partner with us, and see:

✅ How we will work harder for you than the top dogs
✅ Go down a little further on Google Search, and find out why we’ve been rising in the ranks.
✅ Find out what our clients have been experiencing—they know they are not being treated like another number to boast in a year-end report, but instead a vendor-client partnership that is valued, delivers results, and is continually growing.

But don’t just take my word for it! Check us out today at Macro, and see for yourself! Read what our clients have been saying now that they have tried Macro and have improved their lead nurturing, partner marketing, and demand gen.

Because, ultimately, when it comes to getting the best attention and service from an agency partner, you won’t get it from those at the top (would they care if they had your business or not?). The upstart, determined to show you all they can do, is ready to help you.

Macro is an extension of your global B2B marketing team—built to help you scale marketing and execute campaigns faster with the best balance of quality, time and costs. Find out why top marketing leaders love us:
  • Global capabilities in region extension for your team
  • Multiple Languages experts working in-region
  • Scale marketing programs and accelerate projects
  • Balance quality, time and costs for marketing efficiency

Other resources you might be interested in:

Robot copying a human that is witting on a notebook. It represents the Human High Touch AI cannot replicate.
View full article

The Human High Touch AI Can’t Replicate

View full article
Marketing automation is great for scale, but it can't read the room. See how human empathy and leadership drive the relationships that AI simply cannot touch.
How to Scale Campaigns with a Marketing Operations Concierge Model
View full article

How Marketing Operations Can Scale Campaigns Faster and More Cost-Effectively

View full article
The number one challenge for marketers in 2026 is measuring marketing ROI while doing more with tighter budgets and fewer resources.
Learning from Failures, Dan Radu Interviewed by Justine Tindall
View full article

Learning from Failed Strategies: Dan Radu Interviewed on Scaling a B2B Agency

View full article
Macro founder Dan Radu discusses the reality of scaling a global agency, the impact of AI on B2B marketing, and the importance of sales leadership in this interview with the Sales Leaders Playbook.