B2B Marketing Strategies & Tactics

The latest, data-driven trends and thoughts that can take your B2B marketing strategy to the next level.

Here’s How We Can Help!

We're ready to help you define and optimize your B2B marketing strategies to target, attract, convert, nurture, and close more business.

Account-Based Marketing

Strong relationships between real people, with real needs and specific solutions should be the foundation of any ABM software and strategy. Let's find the right one for you together!

GTM Implementation

It's always challenging to build a go-to-market (GTM) strategy, be it a small, medium-sized or enterprise business. We've got your back from the GTM implementation checklist to the data analysis and sales enablement.
Content and design can make all the difference. Our experts can transform your digital experience with flair and fun!
Data-driven B2B marketing trends and strategies

Focused On Your Outcomes

Master Your Partner Marketing Strategy

  • We know that partner marketing is all about having the right strategy in place, but also the right, competent companion!
  • Our team of experts excels in crafting and executing partner marketing strategies tailored to your unique needs.
  • We’ll work closely with you to develop a roadmap that drives growth, maximizes ROI, and extends the reach of your brand.

Seamless Integration with Your Team

  • Think of us as an extension of your marketing team, focused on achieving your goals.
  • We can work as a manager to oversee your partner programs, or as a trusted partner, to streamline your marketing efforts for strategic growth.
  • We have the experience and skills to seamlessly integrate with your marketing team.

Optimize and Streamline Your Operations

  • Efficiency and personalization are paramount in today’s fast-paced business environment.
  • Let us work together to enhance your pipeline marketing operations with cutting-edge tools and cost-effective strategies.
  • Our thorough understanding of the B2B marketing landscape allows us to fine-tune your demand-generation tactics for clear and accurate reporting data.

Try a Free Consultation Now!

We’ll listen to your needs – and we’ll share how we can help!

What Our Clients Say

Swift medical logo

“Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout."

— Senior Manager, Demand Generation @ Swift Medical

Flexibility is the Macro Approach

We tailor ourselves to what you need at the moment.

Have a lot of things at your plate and need to alleviate the workload on a long-term, ongoing basis? Try our Managed Services!

Need to fill some temporary capacity gaps? We’ll offer resources to you on a per project basis to help speed up project completion.

See How Our Expertise Can Help

Case Study: How Macro Built a Global Concierge Team

Seize the potential hidden in what concierge services and partner marketing experts can do for your business! As demonstrated by this case study.
Cover of partner marketing case study

Who Else Is Getting Our Support & Expertise?

We Know The Latest and Best Practices

The latest industry news, technologies, and resources.

Blog:  ZiftONE product updates

ZiftONE already boasts a comprehensive suite of partner and channel marketing tools, so we were thrilled to learn that more had been added. Let’s take a look at what’s new!How do you create compelling presentations that wow your colleagues and impress your managers?

Blog: B2B Prospecting for your Target Audience

All prospects have characteristics that make them unique. By tracking these characteristics, your organization will be in a better position to segment your prospect list into groups based on similar traits. But all of that depends on how you segment your prospects in the first place!tracking. Here’s how to get started.