Localization
Tailoring your content to the local market is integral to gaining a competitive advantage. Let our global team of B2B marketing, technology, and CRM experts help you!
See the Advantages of Our Localization Efforts
Get In-Region Resources
If you’re looking to enter new markets, then it’s essential that you overcome any barriers that can stifle that expansion. One of those barriers is the lack of localization. Simply put, when you can provide in-region resources, you find in-region success!
Members of the Macro team are available across multiple time zones, with partner marketing advisors dedicated to each region – North America (NA), Latin America (LATAM), Europe, the Middle East and Africa (EMEA), and Asian-Pacific (APAC).
Members of the Macro team are available across multiple time zones, with partner marketing advisors dedicated to each region – North America (NA), Latin America (LATAM), Europe, the Middle East and Africa (EMEA), and Asian-Pacific (APAC).
We Speak Local Languages
We know that language is one of the biggest barriers to communicating well with your clients. Our localization efforts can help you overcome this challenge, ensuring that your marketing content is accessible to local audiences. Across Macro, we speak English, French, Romanian, German, Italian, Spanish, Portuguese, and Mandarin Chinese.
It's not just about translation, though – we also understand that localization means adapting the message to a particular region’s preferences as well. (For example, instead of assuming that it’s best to use a globally known social platform for a marketing campaign, we’ll do our research first – maybe there’s a popular, but unique platform specific to a particular region.) Our team understands these nuances, because we live in these markets too!
It's not just about translation, though – we also understand that localization means adapting the message to a particular region’s preferences as well. (For example, instead of assuming that it’s best to use a globally known social platform for a marketing campaign, we’ll do our research first – maybe there’s a popular, but unique platform specific to a particular region.) Our team understands these nuances, because we live in these markets too!
We Understand Local Markets and Strategies
Another advantage of our team members located in-region – we’re the first to understand what’s catching on in a local market. We know that for effective local campaigns, a one-size-fits-all approach doesn’t work.
Through Macro’s localization support, marketing teams can gain valuable insights into the local market's dynamics, customer behaviour, and preferences. And then you can use this info to inform future marketing campaigns and operations!
Through Macro’s localization support, marketing teams can gain valuable insights into the local market's dynamics, customer behaviour, and preferences. And then you can use this info to inform future marketing campaigns and operations!
It’s Time to Localize Your Resources
Let’s get your free consultation started!
See How Our Expertise Can Help
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