Partner Marketing
Strategies & Tactics

StructuredWeb and Macro: A Powerhouse Duo Transforming Partner Marketing

We’re thrilled to announce a new, strategic partnership with StructuredWeb, a renowned provider of channel marketing automation solutions, to empower your channel partners even further.
StucturedWeb & Macro: Powering Partner Marketing
StucturedWeb & Macro: Powering Partner Marketing
February 29, 2024
Main Points

Macro, a leading global marketing agency specializing in B2B marketing, Martech solutions and providing global resources and strategies, is thrilled to announce its strategic alliance with StructuredWeb, a renowned provider of channel marketing automation solutions. This partnership represents a significant leap forward in empowering businesses to maximize the impact of their partner marketing efforts and drive channel revenue growth.

By combining Macro's expertise in channel marketing operations with StructuredWeb's innovative technology, clients can:

  • Enable channel partners to reach and acquire more customers through localized, plug-and-play, multi-touch campaigns
  • Access a dedicated team of global marketing concierges for partner relationship management and advisory services 
  • Seamlessly manage leads and opportunities while tracking ROI 

With Macro’s extensive experience in Partner Marketing, whether it is executing campaigns or aiding in complex co-marketing plan development, clients will get comprehensive support in their partners’ time zones, ensuring efficient and responsive assistance.

“We are very excited about this partnership and the caliber of clients StructuredWeb is servicing,” says Dan Radu, Founder and President at Macro. “I look forward to bringing the joint value to the market.”

About StructuredWeb

StructuredWeb's leading channel marketing automation platform empowers businesses to manage and optimize their channel marketing activities with ease. From automating campaign distribution to enhancing partner engagement and tracking performance, StructuredWeb provides a comprehensive suite of tools designed to enhance collaboration, drive demand generation, and grow channel revenue.

About Macro

Macro, a channel marketing operations agency, has been servicing global B2B partner marketing teams since 2014. The vision was sculpted by a simple philosophy: Work with a global team of diverse, passionate, savvy people while fostering a growth and development culture.

Macro is an extension of your global B2B marketing team—built to help you scale marketing and execute campaigns faster with the best balance of quality, time and costs. Find out why top marketing leaders love us:
  • Global capabilities servicing you
  • Multiple Languages working in-region
  • Balance quality, time and costs for your budget
  • Scale marketing programs with extra resources
  • Different level of expertise you can combine
  • Faster execution without long-term hiring
  • More value from your digital platform investments
  • Cost-effective marketing effectiveness
  • Always-on marketing to maintain momentum

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