Account-Based Marketing
84% of companies say ABM delivers higher ROI than for other types of marketing. But with so many types of ABM out there, it's essential to find the right one for your needs.
We'll Find the Right ABM For You
We’ll Help You Prepare Your ABM Data and Select the Right ABM Tools
Macro can help you start the path toward true account-based marketing (ABM), with mini-projects such as ABM segmentation, where you define your total addressable market (TAM) and develop your ideal customer profile (ICP).
You'll also need to ensure your CRM, marketing automation platform, and other tools are ready to support your ABM initiatives, along with having a solid testing system in place. That's where our experts also come in – we'll help you select, test, implement and roll out the right ABM tools.
You'll also need to ensure your CRM, marketing automation platform, and other tools are ready to support your ABM initiatives, along with having a solid testing system in place. That's where our experts also come in – we'll help you select, test, implement and roll out the right ABM tools.
We’ll Run A Pilot Program Together
You cannot build an ABM program overnight. Fortunately, our pilot programs are designed to allow you to ease into developing ABM practices without the need for company-wide overhauls.
Through this pilot program, we'll help identify your biggest gaps, break them down into manageable pieces, and tackle them at a rate that aligns with your budget and appetite for change.
Through this pilot program, we'll help identify your biggest gaps, break them down into manageable pieces, and tackle them at a rate that aligns with your budget and appetite for change.
We Can Also Introduce Advanced ABM Initiatives
ABM can be a complex strategy that requires a different approach compared to traditional marketing. However, a pilot may not be the speed you're looking for.
If you need ABM operations scaled up rapidly, or have the mandate to make a large organizational change in this direction, we have the team and resources available to tackle all major areas simultaneously. You can think of it as "Account-Based Everything"!
If you need ABM operations scaled up rapidly, or have the mandate to make a large organizational change in this direction, we have the team and resources available to tackle all major areas simultaneously. You can think of it as "Account-Based Everything"!
Let's Get the ABM Conversation Started!
Tell us what your business goals are, and we'll tell you what type of ABM is right for you.
See How Our ABM Expertise Can Help
Blog: B2B Prospecting for your Target Audience
All prospects have characteristic that make them unique. By tracking these characteristics, your organization will be in a better position to segment your prospect list into groups based on similar traits. But all of that depends on how you segment your prospects in the first place!
