40 BANT leads. 3 months. Zero Fluff. Scaling Content Syndication Performance.

Agency Managed Services Case Study

The Client

  • Crestwood sells ERP software, Acumatica and Microsoft Business Central, to mid-market manufacturers, distributors, and construction firms.

The Challenge

  • 40 BANT-qualified leads in 90 days. Decision-makers only. Right industries, right company size, right US states. 

The Solution

Macro started working backwards from the goals and ran with tactics - handling everything from creative to targeting to real-time content syndication optimization.

The Results

  • 40 BANT leads, all qualified, all on-ICP.
  • 6 days to first lead, pipeline started before week one ended.
  • 100% on target, every lead matched location, industry, size & persona.
Content Syndication Case Study: 40 BANT leads in 3 months

Background

  • Crestwood's ERP solutions are robust. Their sales team is ready. The problem? A small marketing team stretched too thin to run demand generation at scale.
  • The goal was bold: 40 BANT-qualified leads in 90 days. Decision-makers only. Right industries, right company size, right US states. 
  • They needed every lead handed off to sales the moment it came in, not batched, not delayed.
  • They had several concerns about Content Syndication performance and how they work.
VIEW CASE STUDY PDF

Solutions

Sharp Audience Targeting

We built the ICP from the ground up: Texas and Florida as primary markets, Manufacturing and Distribution as core industries, $10M–$500M in revenue, C-suite and Director-level personas. Macro monitored engagement throughout and flagged opportunities to expand the targeting, broader revenue filters, wider seniority bands wherever doing so would add quality leads, not just volume.

BANT Built In From Day One

Every lead captured came with answers to Budget, Authority, Need, and Timeline questions. Sales didn't just get a name and an email, they got context. Flexible qualification logic meant useful data was captured from every prospect, not just the ones who ticked every box.

Full Creative Execution

Landing page, emails, banners, all built and approved before launch, all on-brand, all mobile-ready. Crestwood didn't write a brief and wait. We handled it. All creative was designed to be reused in a variety of integrated marketing tactics and channels.

Content Syndication Performance

Macro explored several content syndication platforms to evaluate their performance based on:

  • Budget Requirements
  • Audience Reach
  • Quality of Leads
  • Ease of Use
  • Speed of Delivery

Instant lead delivery

The moment a prospect completed the form, the lead went straight to Crestwood. No batching. No end-of-week drops. Same-day follow-up, every time.

What Our Client Says

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"Macro has been a strong extension of our lean internal marketing team. They start by getting clear on goals, then translate that into a practical plan with clear priorities and momentum. We get a roadmap our team can actually follow — not a deck full of recommendations no one acts on. We're executing faster, seeing stronger lead flow, and our digital presence is more consistent than it's ever been."

— Stephanie McColly, CMO, Crestwood Associates

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