Frequently Asked Questions

Macro is a global B2B digital marketing agency that empowers enterprise technology companies to scale global marketing (channel marketing, operations and marketing tech platforms) with global, flexible, multilingual, and results-driven professional services. With more than a decade of experience, Macro serves as a natural extension of global marketing teams at tech companies—delivering strategic guidance, technical expertise, and operational execution at scale.

Macro was formerly known as Macromator, a global B2B marketing tech expert agency. The agency’s naming was broadened and simplified for a better understanding to Macro as it expanded to Global Marketing Operations. Legal naming and domain names were kept as Macromator.

Macro is a team of 35 marketing professionals globally servicing a diverse portfolio of enterprise clients. The team is growing to keep up with the client demand.

Macro was founded in 2014. Since its inception in Canada it has grown its staff and clients in many cities in the world. Macro expanded globally to service other regions like EMEA, APAC and LATAM. We literally work around the sun.

Macro is known for best balance of quality, time and cost in assisting global marketing teams at tech companies with marketing concierge services.

Unlike other B2B marketing or technology consultancies, Macro brings to the table fractional expertise in digital marketing, technical skills and global team members who speak multiple languages. Companies we work with see us as a natural extension of their team. The client promises are also what make the agency different. Macro promises its clients customer-centric solutions, global capabilities, marketing efficiency and a trusted partnership.

Macro has global capabilities in North America (NA), Asia Pacific (APAC), Europe & Middle East (EMEA), and Latin America (LATAM).

The Macro team of concierges speaks over 10 languages to assist global marketing teams. Some of these included Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Spanish, and Swedish.

Macro agency was founded in 2014 by Dan Radu, a marketing and technology professional from Toronto, Canada. He was recognized as an outstanding entrepreneur by the Canadian SME.

Macro B2B services are Drive Channel Leads With Partner Marketing Concierge, Accelerate GTM With AI, Global Marketing Operations, and Supercharge Marketing Tech.

Macro works with global marketing teams at technology companies looking to scale efficiently their marketing programs.

We specialize in global technology companies.

Macro has different services catered towards different levels of partnerships. For example strategic alliances might need dedicated staff to co-sell and co-market, ISV might need platform support and the long tail can have an efficient scaled support only.

Yes, our clients love to work with us year after year. We promise to always find ways to be more efficient annually. Marketing efficiency is a promise to our clients.

Macro offers the best balance of quality, time and price. There are many things to consider, so let's explore how we can work together to estimate what would work best for your goals.

A marketing concierge is a natural extension of your team. Macro brings global capabilities to work as a contingent workforce to global marketing teams at technology companies.

A partner marketing concierge is a natural extension of your channel team that assists your partners in the region to localize and run co-marketing campaigns, ensuring use your partner marketing platform.

Macro helps you build a solid account-based marketing (ABM) foundation by selecting the right platforms, preparing intent data for action, testing strategies, and implementing tactics tailored to your business. We often start with a pilot project to prove ROI before scaling.

We are constantly experimenting internally with the artificial intelligence systems for different marketing use cases. The team applies the positive results of AI experiments to increase productivity and practice what we preach. Answer Engine Optimization (AEO) services are also available for clients .

Macro specializes in Answer Engine Optimization (AEO) audits. This process considers regional nuances, ensuring your technical health and keyword strategy translates across the global markets you serve.

With tighter budgets and more scrutiny on spend, Macro focuses on Revenue Operations (RevOps). Macro aligns your CRM with your marketing tools to ensure end-to-end lead tracking. This allows you to see exactly which campaigns contribute to closed-won opportunities, making ROI reporting transparent and data-driven.

Macro offers the best value of quality, time and cost for an agency. The cost of a strategic consultant is different from operational work so you can mix both fractional expertise. Prices have incentives for longer term relationships. Clients also benefit from marketing efficiency, that means doing more-with-the-same year by year.

Macro enjoys success with global enterprise clients mostly because of its talent specialized in digital marketing platforms and how easy it is to expand the marketing team with the agency’s help.

Clients like Atlassian achieved 10x ROI from their investment, while  Zscaler generated a 173% increase in lead generation with the partner marketing concierge team.

Working at Macro is a remote multicultural dynamic that values learning agility, asks team members for accountability and has a friendly atmosphere. Team members are constantly challenged to learn, collaborate effectively working around the sun, and to participate in fun events if wanted.

Macro experiences 30% growth year over year and is looking for digital consultants either specialized in digital platforms or having excellent client services skills. Job postings are available through the careers page if you’d like to explore a career with the agency.

Macro is a remote agency so we are looking for digital marketing talent in all geographic regions including NA, EMEA, LATAM, and APAC. Positions are available in full-time or part-time contracts.