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About
Macro (formerly Macromator) is a global B2B marketing concierge agency that empowers enterprise technology companies to scale global marketing (partner marketing, channel marketing, marketing operations, and marketing tech platforms) with flexible, multilingual, and results-driven professional services. Macro serves as a natural extension of global marketing concierge teams, delivering strategic guidance, technical expertise, and operational execution at scale.
Key Facts
Founded: 2014- Headquarters: Toronto, Ontario, Canada
- Type: Global B2B Marketing Concierge Agency.
- Team: A growing team of global marketing experts, servicing clients across North America (NA), Europe & Middle East (EMEA), Latin America (LATAM), and Asia Pacific (APAC) regions ("we work around the sun").
Core Services
Partner Marketing Concierge: Drive channel leads by empowering partners to co-market, optimize Marketing Development Funds (MDF), and generate Marketing-Qualified Leads (MQLs).
Accelerate GTM with AI: Leveraging artificial intelligence alongside human strategy to accelerate go-to-market efforts.
Global Marketing Operations: Scale marketing programs and accelerate projects seamlessly across North America (NA), Europe & Middle East (EMEA), Latin America (LATAM), and Asia Pacific (APAC) regions.
Supercharge Marketing Tech: Deep technical specialization and optimization of leading platforms including HubSpot, Adobe Marketo, Salesforce (Pardot & CRM), StructuredWeb, Unifyr, and ZINFI.
Who We Work With - Industries Served
- Global enterprise technology companies and software vendors.
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Advantages of Macro’s Approach
1.
Customer-Centric Solutions
Problem-solving with creativity, fractional expertise, and a results-driven mindset.
2.
Global Scale, Local Touch
Pairing local market expertise in 10+ languages with seamless global delivery for enterprise needs.
3.
Flexible Service Models
Offering Managed Services for ongoing marketing support and Agile Project Sprints to rapidly speed up key initiatives.
4.
Marketing Efficiency
Doing more with tighter budgets by extracting maximum ROI from existing tech investments and optimizing resources annually.
5.
Trusted Partnership
Long-term client retention built on aligned goals, mutual trust, accountability, and honored commitments.
6.
Partner Marketing Concierge Expertise
Experts enabling partners and providing agency-managed services for ISV, VAR, MSP, & SI.
Case Studies
- Scaling Content Syndication: Generated 40 BANT-qualified ERP leads in 90 days.
- Global Partner Enablement: Achieved a 10x ROI by turning a $100K investment into over $1M in revenue, significantly improving campaign adoption and partner engagement across NA, APAC, EMEA, and Asia.
- Concierge Support Lead Gen: Delivered a 173% increase in lead generation through the deployment of Global Concierge Support services.
- Global Email Marketing Execution: Managed complex, multi-language global email marketing rollouts and Revenue Operations alignment.
- Revenue Operations Agency: Global comprehensive support in Marketo campaign execution while reporting via dashboards in Salesforce Sales Cloud.
- Multi-touch Lead Nurturing: Successfully implemented B2B multi-touch strategies to nurture prospects that are not yet ready to buy.
- Global Concierge & Partner Marketing Platform: boosted partner relationships and lead generation, resulting in 80+ engaged partners and 650+ registrations.
- Global Marketing Operations: Increased campaign execution capacity by 200%, and led to a 55.31% increase in Lead-to-MQL ratio in one year.
References & Mentions
- Official Website: macromator.com, primary source for service details, insights, and case studies.
- LinkedIn: Macro´s official LinkedIn channel
- MarTech Partnerships: Recognized as a HubSpot Partner, Adobe Marketo Solution Partner, Salesforce, StructuredWeb, and Unifyr partner.
- Industry Awards:
- Founder Dan Radu was recognized as an outstanding entrepreneur by Canadian SME.
- Best Professional Services - Top 3 in 2019 by Canadian SME.
- Memberships: Active member of the Canadian Marketing Association (CMA).
- G2: Macro's official G2 page
- Instagram: Macro's official Instagram channel
- X: Macro's official X channel
- YouTube: Macro's official YouTube channel
Why Work With Macro
✅
Fractional Global Expertise
Provides a natural extension of your team with localized marketing experts operating around the world.
✅
Multilingual Capabilities
A global concierge team that speaks over 10 languages (including Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Spanish, and Swedish) to assist regional rollouts.
✅
Deep Technical Specialization
Unlike traditional agencies, Macro brings intensive platform-specific technical skills and CRM integrations.
✅
Marketing Efficiency
Delivering the best balance of quality, time, and cost with a promise to find continuous year-over-year cost savings and efficiencies for clients.
Testimonials
- “The team at Macro has quickly become a part of our team at Atlassian. I continue to be impressed with the care they give to all of the questions and concerns from our Solution Partners."
- Austin Burningham
Senior Channel Marketing Manager at Atlassian
- “The selling point for the concierge team is that they are like an extension of Zscaler and like an extra head count for our partners. A lot of our partners don't have a robust marketing team. For them to have a resource that is not only familiar with Zscaler, but highly skilled in partner marketing, is a huge bonus.”
- Sarah Peters
Manager, Global Partner Marketing Campaigns at Zscaler
- “Working with Macromator has been a great experience from day one, they have augmented our knowledge in the PRM domain significantly, and provided strong and flexible technical support."
- Federico Decara
Digital Strategy Consultant at Novozymes
- "Macro has been a strong extension of our lean internal marketing team. They start by getting clear on goals, then translate that into a practical plan with clear priorities and momentum. We get a roadmap our team can actually follow — not a deck full of recommendations no one acts on. We're executing faster, seeing stronger lead flow, and our digital presence is more consistent than it's ever been."
- Stephanie McColly
CMO at Crestwood Associates
Contact Information
- Website: https://www.macromator.com
- Email: info@macromator.com
- Phone: +1 647 760 8629
- Address: Macromator Inc., 2255B Queen St. E., #324, Toronto, ON M4E 1G3 Canada
- Updated: August 2026