Supercharge Your Marketing Tech

Simplify and optimize your digital marketing tools. Our team of experts will help you with TCMA, PRM, MAP, and CRM.
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MarTech Expertise You Need

We love working with platforms such as Salesforce, Salesforce Account Engagement (Pardot), Marketo (Adobe), Hubspot, ZINFI, Unifyr, and more.
Through-channel marketing automation

TCMA

Through-Channel Marketing Automation

Email Marketing Services

PRM

Partner Relationships Management

Outcomes You Can Expect

Revenue Operations

  • Sales and marketing automation could be the secret ingredient for better end-to-end lead management
  • Streamline your marketing & sales processes
  • Better help in Salesforce CRM for your marketing team

Avoid Technical Debt

  • Eliminate redundant functionality and irrelevant vendor subscriptions
  • You’ll see your costs go down, not to mention maximized productivity!
  • Understand the ins-and-outs of your tech stack to improve revenue projections and measure performance

Data-Driven Decisions

  • An optimized MarTech stack can access valuable customer data and insights
  • With our expertise, feel confident in making decisions regarding product development, marketing strategies, and customer service improvements
  • Find cross-selling and upselling opportunities by analyzing your closed-won opportunities in CRM

“Macro was very collaborative and great at suggesting updates and making sure we avoided common mistakes. They had a straightforward process for moving through the transition and kept us informed of any challenges that came up along the way. Any data restructure and migration is a lot of work from both sides; it was helpful to have Macro to keep us on track."

Community Director at Forum Ventures
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Try a Consultation Now!

Let’s talk about how our global resources can fulfill your needs.
Case Study

Revenue Operations Agency Services

Macro identified the need for a client in hyper-growth mode to receive global comprehensive support in Marketo campaign management and execution, reporting and dashboard creation, Salesforce admin support, and ongoing managed services.
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Platforms We Love Working With

Expertise in TCMA, PRM, MAP, and CRM

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Frequently Asked Questions

What does it mean to "Supercharge" a MarTech stack?

Supercharging isn’t just about adding new tools; it’s about optimization. We audit your existing stack to eliminate redundant functionality (reducing technical debt), integrate siloed data between your CRM and Marketing Automation Platforms (MAP), and automate manual workflows so your team can focus on strategy rather than troubleshooting.

How do you help us reduce technical debt?

Many organizations pay for "shelfware" features or entire platforms they don't use. We identify overlapping tools and underutilized subscriptions. By streamlining your stack, we help you lower licensing costs while maximizing the ROI of the platforms you keep.

We are struggling with measuring ROI. How can Macro help?

With tighter budgets and more scrutiny on spend, we focus on Revenue Operations (RevOps). We align your Salesforce CRM with your marketing tools to ensure end-to-end lead tracking. This allows you to see exactly which campaigns contribute to closed-won opportunities, making ROI reporting transparent and data-driven.

What is the benefit of your "Nearshore" marketing operations model?

Our nearshore model provides you with dedicated resources that work in or near your time zone. This offers the cost-efficiency of global delivery without the communication lag, allowing us to execute webinars, campaign builds, and data migrations in real-time alongside your core team.

Supercharge Your Marketing Tech

Let’s discuss your needs and platforms
Macro Thoughts - Blog

We Know The Latest and Best Practices

The latest industry news, technologies, and resources.

How to Scale Campaigns with a Marketing Operations Concierge Model
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How Marketing Operations Can Scale Campaigns Faster and More Cost-Effectively

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The number one challenge for marketers in 2026 is measuring marketing ROI while doing more with tighter budgets and fewer resources.
Through-Channel Marketing Automation: Closing the Execution Gap with Concierge Services
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Through-Channel Marketing Automation: How A Global Concierge Agency Helps Scale Your Partner Marketing

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While TCMA platforms provide the necessary infrastructure for scale, many B2B tech organizations face an "execution gap" due to poor localization and low partner adoption. A global partner marketing concierge bridges this gap by providing the human oversight and regional expertise.
Learning from Failures, Dan Radu Interviewed by Justine Tindall
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Learning from Failed Strategies: Dan Radu Interviewed on Scaling a B2B Agency

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Macro founder Dan Radu discusses the reality of scaling a global agency, the impact of AI on B2B marketing, and the importance of sales leadership in this interview with the Sales Leaders Playbook.