Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest Unifyr update, at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog post!
Through-Channel Marketing Automation: How A Global Concierge Agency Helps Scale Your Partner Marketing
While TCMA platforms provide the necessary infrastructure for scale, many B2B tech organizations face an "execution gap" due to poor localization and low partner adoption. A global partner marketing concierge bridges this gap by providing the human oversight and regional expertise.
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Check out our most recent blog!
Through-Channel Marketing Automation: How A Global Concierge Agency Helps Scale Your Partner Marketing
While TCMA platforms provide the necessary infrastructure for scale, many B2B tech organizations face an "execution gap" due to poor localization and low partner adoption. A global partner marketing concierge bridges this gap by providing the human oversight and regional expertise.
From Strategy to Success: Mastering Channel Marketing to Craft Winning Programs
It’s time to supercharge your channel marketing game! In this podcast recap, Dan Radu talks nine successful strategies that can help your business craft winning programs that generate more leads.
Co-marketing Campaigns: The Amazing Potential of Co-operation
Business partners can dramatically broaden their audiences while saving plenty of time and money when running co-marketing campaigns. Let’s outline all the benefits!
Interweaving Globalization with Technology Marketing: 5 Steps to Success
Businesses can overcome the challenges of global marketing and thrive in the interconnected world by standardizing operations, maintaining a shared vision, accommodating regional needs, and paying attention to your team’s wellbeing and potential.
Futureproof Your Marketing Career: 9 Skills You Absolutely Need
The marketing landscape is evolving rapidly. Today's marketers need a strong foundation in technology and data analysis, while marketing leaders are often overseeing both sales and marketing funnel operations.
Harmonizing Innovative MarTech Adoption and Go-to-Market Strategies
How do successful businesses choose their marketing technologies? Do experienced leaders pick their MarTech stack or set up their go-to-market strategy first? Let’s hear the answers to these B2B questions from Macro President & Founder Dan Radu.
7 Benefits of Working with a Global Email Operations Agency
Work with Macro whenever you need reliable email execution services at a global scale. From in-region resources to creative solutions, let’s see seven reasons why you should choose Macro!
Don’t Let These 6 Challenges Derail Your Email Campaign
Finding that your email campaigns are not hitting the targets you want? There are many explanations, but fortunately any such problem can be solved when you have a global email operations agency at your side.
Adobe Summit 2024: Takeaways for Marketo Marketing Operations Teams
At Adobe Summit 2024, we saw some exciting new innovations announced with Marketo Engage. Among the new features, which should your marketing operations team be aware of?
How to Use Your Marketing Automation Tech Wisely
How can companies leverage the best of marketing automation technology while avoiding being bogged down by feature overload? Consider these expert recommendations!