April 8, 2024

7 Benefits of Working with a Global Email Operations Agency

Global email marketing teams come to Macro when they need reliable email execution services at a global scale. From in-region resources to creative solutions, let’s see seven reasons why you should choose Macro too!
Global Resources
Strategies & Tactics

Previously, we talked about six common challenges that can seriously affect the timeline and performance of your email campaigns. 

At Macro, we specialize in better large scale email marketing operations with global resources. We embed MarTech and operations experts directly into your team. 

Global email marketing teams come to Macro when they need reliable email execution services at a global scale. Let’s see seven reasons why!

Seven ways where Macro’s global email operations can help

1. Global in-region resources

This is where the “global” part of a “global” email operations agency comes in. A global agency has its staff placed throughout regions throughout the world – not just NA, but also LATAM, EEMA, and APAC. As such, if your company needs contingent staffing to support your email operations, there’s no ideal solution that’s better than a global agency!

Further, the experts at a global agency understand the cultural nuances, regional preferences, and market trends worldwide. This kind of localization knowledge can really make all the difference if your email campaign is targeting specific audiences in different regions, helping your business expand its reach and scale up globally.

2. B2B marketing experience

Global email marketing agencies often have a team of experts who specialize in email marketing strategies, design, copywriting, and analytics. This brings years of experience working with B2B clients across various industries and regions. 

3. Expertise on email best practices 

Many global agencies invest in cutting-edge email marketing technologies and tools. This includes knowing what’s happening with the latest email automation platforms, deliverability best practices, as well as working with advanced analytics software and personalization tools that can enhance campaign effectiveness and ROI.

With a global email operations agency, you can get staff who are totally focused on just email best practices. All the strategic planning, creation, execution, and reporting that goes into the email campaign will get their time in the sun, so no part of your campaign will feel underdeveloped.

4. Ensure compliance with regulations and guidelines 

Let’s not forget that email marketing regulations vary from country to country. But don’t worry about whether or not your email campaign is in compliance with, say, EMEA regulations or the latest spam protections from Google. Global agencies are already keeping track of these regulations for you!

So rest easy – with a global email operations agency, you can ensure that your email campaigns are complying with local laws and the latest guidelines, minimizing the risk of legal issues or penalties that can seriously affect more than campaign outcomes.

5. Eliminate execution risks

Gaps in your in-house marketing team, lack of specialization, the latest tech or best practices, tight deadlines to meet – all of these risks can be addressed with a global email operations agency partner. Macro is already specialized to tackle these risks head on, why worry about any of the above?

With a natural extension of your team in place, you don’t need to stress about whether your email campaign is well resourced enough or has the right level of MarTech knowledge to see it through.

6. Simplify the process – and make your email campaigns cost-effective

Macro is committed to delivering results and continuously optimizing email campaigns for better performance. Our email experts analyze data, conduct A/B testing, and monitor industry trends to refine strategies and ensure that clients stay ahead of the competition.

At Macro, the review process is very important; dedicated members of the team review the work so the emails are ready to deploy on time.

And while the upfront cost of working with a global email operations agency may seem higher compared to having your in-house marketing team do it, in the long run the agency is more cost-effective. By streamlining processes, making the most out of the email marketing tech stack (AKA, not needing to spend time getting up to speed), and the inherent, flexible nature of a snap-on, snap-off team, ultimately you are getting better value with an agency on the job!

7. Bonus reason! Diverse perspectives bring more creative solutions

Finally, let’s not forget a crucial factor that can really make a difference between a successful email campaign and an AMAZINGLY successful email campaign. Working with a global email marketing agency means tapping into a diversity of backgrounds, perspectives and creative ideas.

This isn’t just a benefit for your locally targeted email campaigns; with different cultures and backgrounds bring fresh insights and innovative approaches to email marketing, it can lead to more engaging and impactful campaigns across all your marketing initiatives, too!

Why Consider Macro?

Consider what can make your email operations better:

  • Complement your team: We fill in the gaps in your team, increase your tech knowledge capacity, and can execute your email campaigns quicker.
  • Email marketing specialization: We know which tools are best for the job and we can also train your staff on how to use them.
  • Global resources: We are made up of real specialists, located throughout the world and with knowledge of in-region resources, so working with us is a breeze!

Want to work with a global email operations agency? Talk to us now; we’d love to hear how we can help your needs in B2B marketing email operations.

Macro is a natural extension of your B2B global marketing team. As an agency with team members and resources located around the world, we know exactly what your challenges are and how to tackle them.

Global marketing teams that work with us see the following benefits

✅ Agile resources to operationalize GTM strategy

✅ Faster execution of projects with flexibility

✅ More value from your marketing tech investments

✅ Better engagement and more qualified leads 

Don’t just take our word for it — check out the case studies of clients who have benefitted from our services.

Local resources & global execution 

Through our dedicated resources and tailored services, expand your team with global skills and capacity.

We can help you reach your B2B goals. Book a free consultation with us at any time — after all, we’re stationed around the world!