Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest Unifyr update, at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog post!
Learning from Failed Strategies: Dan Radu Interviewed on Scaling a B2B Agency
Macro founder Dan Radu discusses the reality of scaling a global agency, the impact of AI on B2B marketing, and the importance of sales leadership in this interview with the Sales Leaders Playbook.
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Check out our most recent blog!
Learning from Failed Strategies: Dan Radu Interviewed on Scaling a B2B Agency
Macro founder Dan Radu discusses the reality of scaling a global agency, the impact of AI on B2B marketing, and the importance of sales leadership in this interview with the Sales Leaders Playbook.
B2B Prospecting for Your Target Audience
All prospects have characteristics that make them unique. But your success depends on how you segment your B2B prospecting in the first place!
Marketo Folder Structure and Naming Convention
Marketo folder structure is easy to overlook in your Marketo setup. Here are a few pointers.
Data-Driven Lead Scoring for B2B
If you search for data-driven lead scoring for B2B on Google, you'll get over 8,480,000 results. With so much content, where's the actual good bits of info?
Six best practices for better B2B
Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like to share with you.
3 Tips to Increase Webinar Registration
Webinars have taken on a new importance when it comes to audience outreach. How do you stand out among the virtual crowd and increase webinar registration?
Marketo and Google Cloud Integration
One of our clients is a major utility company in the US. Their story may be familiar, and our solution brought together Marketo and Google Cloud integration.
Measuring Marketing’s Impact on Sales Pipeline
Marketers have a real impact on the organization’s bottom line. You just need to use these attribution models to prove it. You also need a marketing automation platform like Salesforce Account Engagement (Pardot) automation solution to track everything.
5 Key Strategies For Partner Marketing Success
The truth is that MarTech partnerships are seldom successful, often resulting in one-sided relationships. What actually drives partner marketing success?
Using Unfyr (Zift) for Lead Management
Unifyr (formerly ZiftONE) uses automation and rulesets to help speed up, organize, and properly route leads within complex partner marketing organizations. It is like ‘air traffic control’ for leads.