Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest Unifyr update, at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog post!
Learning from Failed Strategies: Dan Radu Interviewed on Scaling a B2B Agency
Macro founder Dan Radu discusses the reality of scaling a global agency, the impact of AI on B2B marketing, and the importance of sales leadership in this interview with the Sales Leaders Playbook.
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Check out our most recent blog!
Learning from Failed Strategies: Dan Radu Interviewed on Scaling a B2B Agency
Macro founder Dan Radu discusses the reality of scaling a global agency, the impact of AI on B2B marketing, and the importance of sales leadership in this interview with the Sales Leaders Playbook.
Tips to Manage Your B2B Marketing Automation Database
Database management is often overlooked, but it shouldn’t be; good data is the secret of the successful marketer. B2B marketing automation makes that possible.
Power Up Your Channel With a Global Concierge Service
The Macro concierge team is the secret key to energizing an otherwise stalled channel marketing program.
How to Build Your Marketing Operations Team
Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations.
Salesforce Account Engagement (Pardot) and Salesforce Integration: Advance Health-Check
Salesforce Account Engagement (Pardot) and Salesforce integration is very robust, and requires expert certified services in both systems. Work with Macro to ensure a smooth integration.
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Everything You Need to Know about Partner Marketing Concierge Services
A marketing concierge service is a third-party agency like Macro that acts as a natural extension of your team. The concierge team augments and extends your capacity for white glove partner marketing initiatives supporting your go-to-market strategy.
Become a MarTech Change Agent
Being change-minded is essential in our fast-moving digital marketing world, driven by marketing technology (MarTech). So, let's discuss the strategies to become the MarTech Change Agent in your organization.
Marketo & Salesforce Sync Health-Check
A comprehensive way to check how Marketo and Salesforce sync data and what issues you should check for In this article you, will learn how to troubleshoot the data syncing between Marketo and Salesforce.
Salesforce Account Engagement (Pardot) and Salesforce for Sales
Ways your sales department can be empowered by Salesforce Account Engagement (Pardot) integrated into your Salesforce CRM. Modern organizations that recognize the value of the marketing tools are much more effective in going after large markets and customers.
Salesforce Account Engagement (Pardot) Will Not Fix Your Lead Generation Problem
Should you use Salesforce Account Engagement (Pardot) just because marketing automation sounds interesting? Work with Macro to avoid costly Salesforce mistakes.