Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest Unifyr update, at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog post!
Why Your PRM Underperforms and How to Save Your ROI
When it comes time for software renewals, channel executives frequently have to deal with the harsh reality of poor partner login rates and inactive campaigns. Although it is natural to place the blame on technology, Martec's Law, which states that human organizational capacity only increases linearly while technology advances exponentially, is the underlying cause. ROI vanishes when the PRM's capabilities and your team's capacity to operate them diverge.
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Check out our most recent blog!
Why Your PRM Underperforms and How to Save Your ROI
When it comes time for software renewals, channel executives frequently have to deal with the harsh reality of poor partner login rates and inactive campaigns. Although it is natural to place the blame on technology, Martec's Law, which states that human organizational capacity only increases linearly while technology advances exponentially, is the underlying cause. ROI vanishes when the PRM's capabilities and your team's capacity to operate them diverge.
How Marketing Operations Can Lead the Change Management
The adoption of Marketing Technologies (MarTech) including Marketing Automation Platforms (MAP) such as Marketo, Pardot, HubSpot or Eloqua is transforming marketing organizations today.
Data-Driven Lead Scoring for B2B
If you search for data-driven lead scoring for B2B on Google, you'll get over 8,480,000 results. With so much content, where's the actual good bits of info?
Six best practices for better B2B
Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like to share with you.
3 Tips to Increase Webinar Registration
Webinars have taken on a new importance when it comes to audience outreach. How do you stand out among the virtual crowd and increase webinar registration?
Marketo and Google Cloud Integration
One of our clients is a major utility company in the US. Their story may be familiar, and our solution brought together Marketo and Google Cloud integration.
Measuring Marketing’s Impact on Sales Pipeline
Marketers have a real impact on the organization’s bottom line. You just need to use these attribution models to prove it. You also need a marketing automation platform like Salesforce Account Engagement (Pardot) automation solution to track everything.
5 Key Strategies For Partner Marketing Success
The truth is that MarTech partnerships are seldom successful, often resulting in one-sided relationships. What actually drives partner marketing success?
Using Unfyr (Zift) for Lead Management
Unifyr (formerly ZiftONE) uses automation and rulesets to help speed up, organize, and properly route leads within complex partner marketing organizations. It is like ‘air traffic control’ for leads.
How To Use A Content Hub
When creating an online presence, so many businesses simply throw their content up on a website or social media page and call that a content hub.