Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest ZiftONE update – at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog!
The Partner Marketing KPI Crusher - Your 90-Day Plan to Exceeding Targets
High-performing partner marketers - such Macro's PRM and TCMA experts - ensure their KPIs are directly aligned with broader company goals, be it revenue growth, market expansion, or customer retention.
How to Build Your Marketing Operations Team
Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations.
Salesforce Account Engagement (Pardot) and Salesforce Integration: Advance Health-Check
Salesforce Account Engagement (Pardot) and Salesforce integration is very robust, and requires expert certified services in both systems. Work with Macro to ensure a smooth integration.
.png)
Everything You Need to Know about Partner Marketing Concierge Services
A marketing concierge service is a third-party agency like Macro that acts as a natural extension of your team. The concierge team augments and extends your capacity for white glove partner marketing initiatives supporting your go-to-market strategy.
Become a MarTech Change Agent
Being change-minded is essential in our fast-moving digital marketing world, driven by marketing technology (MarTech). So, let's discuss the strategies to become the MarTech Change Agent in your organization.
Marketo & Salesforce Sync Health-Check
A comprehensive way to check how Marketo and Salesforce sync data and what issues you should check for In this article you, will learn how to troubleshoot the data syncing between Marketo and Salesforce.
Salesforce Account Engagement (Pardot) and Salesforce for Sales
Ways your sales department can be empowered by Salesforce Account Engagement (Pardot) integrated into your Salesforce CRM. Modern organizations that recognize the value of the marketing tools are much more effective in going after large markets and customers.
Salesforce Account Engagement (Pardot) Will Not Fix Your Lead Generation Problem
Should you use Salesforce Account Engagement (Pardot) just because marketing automation sounds interesting? Work with Macro to avoid costly Salesforce mistakes.
Salesforce Account Engagement (Pardot) Checklist For Your Campaigns
Review our handy checklist that will guide you through all the steps you need to launch your Salesforce Account Engagement (Pardot) campaign successfully following best practices and helping you avoid common pitfalls and mistakes.
Salesforce Account Engagement (Pardot) Campaigns and Folders Optimization
Everything you create in Salesforce Account Engagement (Pardot) has to reside within a folder. Therefore, having a solid folder structure saves you time when searching for that marketing campaign and allows you to easily scale and reproduce your marketing activities.