Macro Thoughts: A B2B Marketing Blog

Marketers have a real impact on the organization’s bottom line. You just need to use these attribution models to prove it. You also need a marketing automation platform like Salesforce Account Engagement (Pardot) automation solution to track everything.

The truth is that MarTech partnerships are seldom successful, often resulting in one-sided relationships. What actually drives partner marketing success?

Unifyr (formerly ZiftONE) uses automation and rulesets to help speed up, organize, and properly route leads within complex partner marketing organizations. It is like ‘air traffic control’ for leads.

When creating an online presence, so many businesses simply throw their content up on a website or social media page and call that a content hub.

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

Prioritize setting targets and objectives, as many marketing best practices and metrics are often ignored.

Database management is often overlooked, but it shouldn’t be; good data is the secret of the successful marketer. B2B marketing automation makes that possible.

The Macro concierge team is the secret key to energizing an otherwise stalled channel marketing program.

Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations.