Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest Unifyr update, at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog post!
Through-Channel Marketing Automation: How A Global Concierge Agency Helps Scale Your Partner Marketing
While TCMA platforms provide the necessary infrastructure for scale, many B2B tech organizations face an "execution gap" due to poor localization and low partner adoption. A global partner marketing concierge bridges this gap by providing the human oversight and regional expertise.
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Check out our most recent blog!
Through-Channel Marketing Automation: How A Global Concierge Agency Helps Scale Your Partner Marketing
While TCMA platforms provide the necessary infrastructure for scale, many B2B tech organizations face an "execution gap" due to poor localization and low partner adoption. A global partner marketing concierge bridges this gap by providing the human oversight and regional expertise.
Salesforce Account Engagement (Pardot) Will Not Fix Your Lead Generation Problem
Should you use Salesforce Account Engagement (Pardot) just because marketing automation sounds interesting? Work with Macro to avoid costly Salesforce mistakes.
Salesforce Account Engagement (Pardot) Checklist For Your Campaigns
Review our handy checklist that will guide you through all the steps you need to launch your Salesforce Account Engagement (Pardot) campaign successfully following best practices and helping you avoid common pitfalls and mistakes.
Salesforce Account Engagement (Pardot) Campaigns and Folders Optimization
Everything you create in Salesforce Account Engagement (Pardot) has to reside within a folder. Therefore, having a solid folder structure saves you time when searching for that marketing campaign and allows you to easily scale and reproduce your marketing activities.
Salesforce Account Engagement (Pardot) and Salesforce Integration Limitations
Just because Salesforce Account Engagement (Pardot) is a tab in your Salesforce Sales Cloud it doesn’t mean all data is coming over to be used in marketing automation, you still have to manage a separate database.
Exclusive Breakfast Brings Marketing Operations and MarTech Into Focus
March 5th, 2019 saw an exclusive gathering of marketing technology (MarTech) professionals in Toronto, looking to bridge the gap between marketing strategy and digital marketing technologies. Dan Radu, President of Macro, moderated a panel where marketing experts opined on the latest trends and strategies that can scale up organizations and revenue.
Six Steps to Hone a Sharp and Steady Marketing Database
A proper marketing database needs to be honed and sharpened regularly. But what’s the best methodology to follow? Just note these six steps!