Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest Unifyr update, at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog post!
Through-Channel Marketing Automation: How A Global Concierge Agency Helps Scale Your Partner Marketing
While TCMA platforms provide the necessary infrastructure for scale, many B2B tech organizations face an "execution gap" due to poor localization and low partner adoption. A global partner marketing concierge bridges this gap by providing the human oversight and regional expertise.
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Check out our most recent blog!
Through-Channel Marketing Automation: How A Global Concierge Agency Helps Scale Your Partner Marketing
While TCMA platforms provide the necessary infrastructure for scale, many B2B tech organizations face an "execution gap" due to poor localization and low partner adoption. A global partner marketing concierge bridges this gap by providing the human oversight and regional expertise.
Data-Driven Lead Scoring for B2B
If you search for data-driven lead scoring for B2B on Google, you'll get over 8,480,000 results. With so much content, where's the actual good bits of info?
Six best practices for better B2B
Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like to share with you.
3 Tips to Increase Webinar Registration
Webinars have taken on a new importance when it comes to audience outreach. How do you stand out among the virtual crowd and increase webinar registration?
Marketo and Google Cloud Integration
One of our clients is a major utility company in the US. Their story may be familiar, and our solution brought together Marketo and Google Cloud integration.
Measuring Marketing’s Impact on Sales Pipeline
Marketers have a real impact on the organization’s bottom line. You just need to use these attribution models to prove it. You also need a marketing automation platform like Salesforce Account Engagement (Pardot) automation solution to track everything.
5 Key Strategies For Partner Marketing Success
The truth is that MarTech partnerships are seldom successful, often resulting in one-sided relationships. What actually drives partner marketing success?
Using Unfyr (Zift) for Lead Management
Unifyr (formerly ZiftONE) uses automation and rulesets to help speed up, organize, and properly route leads within complex partner marketing organizations. It is like ‘air traffic control’ for leads.
How To Use A Content Hub
When creating an online presence, so many businesses simply throw their content up on a website or social media page and call that a content hub.
Account-Based Marketing: Building Your Segmentation and Metrics That Matter
Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.