Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest Unifyr update, at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog post!
Learning from Failed Strategies: Dan Radu Interviewed on Scaling a B2B Agency
Macro founder Dan Radu discusses the reality of scaling a global agency, the impact of AI on B2B marketing, and the importance of sales leadership in this interview with the Sales Leaders Playbook.
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Check out our most recent blog!
Learning from Failed Strategies: Dan Radu Interviewed on Scaling a B2B Agency
Macro founder Dan Radu discusses the reality of scaling a global agency, the impact of AI on B2B marketing, and the importance of sales leadership in this interview with the Sales Leaders Playbook.
What is Marketing Operations?
The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says "Marketing operations has never been as important as it is now".
Unifyr (ZiftONE) Product Updates - June 2023
Unifyr, a leading channel marketing platform, has recently released an exciting set of updates that further enrich its already comprehensive suite of tools.
7 Ways to Improve Your B2B Campaigns
The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers.
Advantages of Working with a Marketing Operations Agency
Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results.
How to choose the right PRM tool for your partner program
Whether you’re considering buying a PRM tool for the first time or replacing your current one, it is important to find a solution that takes into account both your channel marketing business objectives and the needs of your partners.
6 Tips for a Flawless PRM Implementation
Work with Macro to implement and manage your Partner Relationship Management (PRM) platform, as it is one of the most important tools in a channel marketer’s strategy toolkit.
Adobe Summit 2023: Takeaways for Marketo Marketing Operations Teams
Fresh from the March 2023 Adobe Summit, here are the new and relevant features coming up for Marketo Engage that B2B marketing operations teams should get excited about!
Unifyr (Zift) Product Updates - March 2023
Unifyr already boasts a comprehensive suite of partner marketing tools, and we're thrilled to see more. Let's check out the latest Unifyr product updates.
How Vendors Can Enable Partners To Grow the Business With Unifyr (Zift)?
Often your internal team doesn't have time to dedicate to the needs of each partner. The Macro global team of Unifyr experts is here to offer some suggestions!