Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest Unifyr update, at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog!
How Marketing Operations Can Scale Campaigns Faster and More Cost-Effectively
The number one challenge for marketers in 2026 is measuring marketing ROI while doing more with tighter budgets and fewer resources.
Account-Based Marketing: Building Your Segmentation and Metrics That Matter
Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.
CMO's Reporting Command Center
Prioritize setting targets and objectives, as many marketing best practices and metrics are often ignored.
Tips to Manage Your B2B Marketing Automation Database
Database management is often overlooked, but it shouldn’t be; good data is the secret of the successful marketer. B2B marketing automation makes that possible.
Power Up Your Channel With a Global Concierge Service
The Macro concierge team is the secret key to energizing an otherwise stalled channel marketing program.
How to Build Your Marketing Operations Team
Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations.
Salesforce Account Engagement (Pardot) and Salesforce Integration: Advance Health-Check
Salesforce Account Engagement (Pardot) and Salesforce integration is very robust, and requires expert certified services in both systems. Work with Macro to ensure a smooth integration.
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Everything You Need to Know about Partner Marketing Concierge Services
A marketing concierge service is a third-party agency like Macro that acts as a natural extension of your team. The concierge team augments and extends your capacity for white glove partner marketing initiatives supporting your go-to-market strategy.
Become a MarTech Change Agent
Being change-minded is essential in our fast-moving digital marketing world, driven by marketing technology (MarTech). So, let's discuss the strategies to become the MarTech Change Agent in your organization.
Marketo & Salesforce Sync Health-Check
A comprehensive way to check how Marketo and Salesforce sync data and what issues you should check for In this article you, will learn how to troubleshoot the data syncing between Marketo and Salesforce.