Macro Thoughts: A B2B Marketing Blog

What should your marketing team pay attention to these days?

It might be a current trend in channel marketing or the latest Unifyr update, at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Exclusive Breakfast Brings Marketing Operations and MarTech Into Focus

Exclusive Breakfast Brings Marketing Operations and MarTech Into Focus

March 5th, 2019 saw an exclusive gathering of marketing technology (MarTech) professionals in Toronto, looking to bridge the gap between marketing strategy and digital marketing technologies. Dan Radu, President of Macro, moderated a panel where marketing experts opined on the latest trends and strategies that can scale up organizations and revenue.
Six Steps to Hone a Sharp and Steady Marketing Database

Six Steps to Hone a Sharp and Steady Marketing Database

A proper marketing database needs to be honed and sharpened regularly. But what’s the best methodology to follow? Just note these six steps!