Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest ZiftONE update – at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog!
Supercharge Your Through Channel Marketing Automation Platform
The hidden cost of an underutilized TCMA (Through Channel Automation) platform and how to recoup your investment. The journey from implementation to optimization requires strategic thinking, consistent execution, and the right support from a global partner marketing concierge team, like Macro's.
Measuring Marketing’s Impact on Sales Pipeline
Marketers have a real impact on the organization’s bottom line. You just need to use these attribution models to prove it. You also need a marketing automation platform like Salesforce Account Engagement (Pardot) automation solution to track everything.
5 Key Strategies For Partner Marketing Success
The truth is that MarTech partnerships are seldom successful, often resulting in one-sided relationships. What actually drives partner marketing success?
Using Zift for Lead Management
ZiftONE uses automation and rulesets to help speed up, organize, and properly route leads within complex partner marketing organizations. It is like ‘air traffic control’ for leads.
How To Use A Content Hub
When creating an online presence, so many businesses simply throw their content up on a website or social media page and call that a content hub.
Account-Based Marketing: Building Your Segmentation and Metrics That Matter
Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.
CMO's Reporting Command Center
Prioritize setting targets and objectives, as many marketing best practices and metrics are often ignored.
Tips to Manage Your B2B Marketing Automation Database
Database management is often overlooked, but it shouldn’t be; good data is the secret of the successful marketer. B2B marketing automation makes that possible.
Power Up Your Channel With a Global Concierge Service
The Macro concierge team is the secret key to energizing an otherwise stalled channel marketing program.
How to Build Your Marketing Operations Team
Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations.