Macro Thoughts: A B2B Marketing Blog

Salesforce, one of the most powerful toolbelts for B2B marketers, has recently published the Spring ’24 enhancements, which boast new product innovations built on Data + AI + CRM + Trust. 

Starting in February 2024, Gmail will tighten their email sender guidelines. Working with these guidelines is easy to do, but if your marketing team is caught unaware, it can potentially make a substantial impact on your B2B marketing campaigns.‍

What’s better, seeing a nice sports car on the road, or sitting in the garage? I think we all know the answer to that one. Your enterprise marketing automation platform (MAP) works the same way. If you’re not using it, you’re missing out on incredible business potential.

Recently, HubSpot announced a whole slew of product updates to its hubs (marketing, sales, service and more) and CRM platform.

The key to unlocking ABM success is not to rely on a tool, but a change in mindset for your revenue operations strategy. Think “Account-Based Everything!”

How do see ourselves at Macro? We stay true to our competitive advantage and the value we bring as a global B2B marketing agency. See what we can do for you!

B2B marketing teams struggle with not having the resources or the tech experience necessary. Let a global B2B marketing agency take care of those challenges!

The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says 'Marketing operations has never been as important as it is now'.

Unifyr, a leading channel marketing platform, has recently released an exciting set of updates that further enrich its already comprehensive suite of tools.