Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest Unifyr update, at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog post!
Why Your PRM Underperforms and How to Save Your ROI
When it comes time for software renewals, channel executives frequently have to deal with the harsh reality of poor partner login rates and inactive campaigns. Although it is natural to place the blame on technology, Martec's Law, which states that human organizational capacity only increases linearly while technology advances exponentially, is the underlying cause. ROI vanishes when the PRM's capabilities and your team's capacity to operate them diverge.
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Check out our most recent blog!
Why Your PRM Underperforms and How to Save Your ROI
When it comes time for software renewals, channel executives frequently have to deal with the harsh reality of poor partner login rates and inactive campaigns. Although it is natural to place the blame on technology, Martec's Law, which states that human organizational capacity only increases linearly while technology advances exponentially, is the underlying cause. ROI vanishes when the PRM's capabilities and your team's capacity to operate them diverge.
How to Use Your Marketing Automation Tech Wisely
How can companies leverage the best of marketing automation technology while avoiding being bogged down by feature overload? Consider these expert recommendations!
Hubspot vs. Unbounce: Which Landing Page Builder Is Right For You?
Let’s compare and contrast two different landing page builders – Unbounce and HubSpot – and determine which of the two are better for your B2B business.
StructuredWeb and Macro: A Powerhouse Duo Transforming Partner Marketing
We’re thrilled to announce a new, strategic partnership with StructuredWeb, a renowned provider of channel marketing automation solutions, to empower your channel partners even further.
Leveraging Digital Technology to Enhance the Customer Experience (CX)
Recently, Macro President & Founder Dan Radu was invited to discuss how B2B companies can successfully scale the customer experience by leveraging digital technology. Let’s hear what he has to say!
Salesforce Spring '24 Updates: Now Even Better with Generative AI
Salesforce, one of the most powerful toolbelts for B2B marketers, has recently published the Spring ’24 enhancements, which boast new product innovations built on Data + AI + CRM + Trust.
New Gmail Protections: Is Your B2B Business Prepared?
Starting in February 2024, Gmail will tighten their email sender guidelines. Working with these guidelines is easy to do, but if your marketing team is caught unaware, it can potentially make a substantial impact on your B2B marketing campaigns.
Your Marketing Automation Platform Is Like a Ferrari
What’s better, seeing a nice sports car on the road, or sitting in the garage? I think we all know the answer to that one.
Your enterprise marketing automation platform (MAP) works the same way. If you’re not using it, you’re missing out on incredible business potential.
Diving into HubSpot’s New AI Tools (and Other Cool Product Updates)
Recently, HubSpot announced a whole slew of product updates to its hubs (marketing, sales, service and more) and CRM platform.
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Account-Based Everything (ABE) Strategies & Tactics: A Conversation with DemandBase
The key to unlocking ABM success is not to rely on a tool, but a change in mindset for your revenue operations strategy. Think “Account-Based Everything!”