Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest Unifyr update, at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog post!
Through-Channel Marketing Automation: How A Global Concierge Agency Helps Scale Your Partner Marketing
While TCMA platforms provide the necessary infrastructure for scale, many B2B tech organizations face an "execution gap" due to poor localization and low partner adoption. A global partner marketing concierge bridges this gap by providing the human oversight and regional expertise.
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Check out our most recent blog!
Through-Channel Marketing Automation: How A Global Concierge Agency Helps Scale Your Partner Marketing
While TCMA platforms provide the necessary infrastructure for scale, many B2B tech organizations face an "execution gap" due to poor localization and low partner adoption. A global partner marketing concierge bridges this gap by providing the human oversight and regional expertise.
How Vendors Can Enable Partners To Grow the Business With Unifyr (Zift)?
Often your internal team doesn't have time to dedicate to the needs of each partner. The Macro global team of Unifyr experts is here to offer some suggestions!
Content Marketing Best Practices for Supporting Channel Partners
As a vendor, you want to ensure your partners have as much support as possible to close leads and drive revenue. Follow these content marketing best practices!
Drive Revenue Through Your Channel With Partner Marketing Management
Joint digital marketing campaigns are vital for lead generation! Here’s how to overcome some common challenges in your partner marketing management.
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How Unifyr ONE (Formerly ZiftONE) Multi-Touch Campaigns Work and Why You Should Use Them
A multi-touch marketing campaign offers with your target audience across a variety of marketing channels. Here’s how to configure Unifyr ONE, formerly ZiftONE, multi-touch campaigns.
Keeping your Org Running Smooth with Salesforce Optimizer
Salesforce Optimizer is a free, easy-to-use tool that you should be using on a regular basis. What are its ins and outs? Let’s go under the hood together!
When to Work with a Channel Marketing Agency
A channel marketing agency can fill in the gap in resources or skillsets that channel partners need to create effective Go-to-Market strategies. Read on to find out the six specific benefits.
B2B Prospecting for Your Target Audience
All prospects have characteristics that make them unique. But your success depends on how you segment your B2B prospecting in the first place!
Marketo Folder Structure and Naming Convention
Marketo folder structure is easy to overlook in your Marketo setup. Here are a few pointers.
How Marketing Operations Can Lead the Change Management
The adoption of Marketing Technologies (MarTech) including Marketing Automation Platforms (MAP) such as Marketo, Pardot, HubSpot or Eloqua is transforming marketing organizations today.