Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest Unifyr update, at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog post!
Why Your PRM Underperforms and How to Save Your ROI
When it comes time for software renewals, channel executives frequently have to deal with the harsh reality of poor partner login rates and inactive campaigns. Although it is natural to place the blame on technology, Martec's Law, which states that human organizational capacity only increases linearly while technology advances exponentially, is the underlying cause. ROI vanishes when the PRM's capabilities and your team's capacity to operate them diverge.
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Check out our most recent blog!
Why Your PRM Underperforms and How to Save Your ROI
When it comes time for software renewals, channel executives frequently have to deal with the harsh reality of poor partner login rates and inactive campaigns. Although it is natural to place the blame on technology, Martec's Law, which states that human organizational capacity only increases linearly while technology advances exponentially, is the underlying cause. ROI vanishes when the PRM's capabilities and your team's capacity to operate them diverge.
You’re Never Safe When You’re At The Top!
How do see ourselves at Macro? We stay true to our competitive advantage and the value we bring as a global B2B marketing agency. See what we can do for you!
Why Work with a Global B2B Marketing Agency?
B2B marketing teams struggle with not having the resources or the tech experience necessary. Let a global B2B marketing agency take care of those challenges!
What is Marketing Operations?
The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says 'Marketing operations has never been as important as it is now'.
Unifyr (ZiftONE) Product Updates - June 2023
Unifyr, a leading channel marketing platform, has recently released an exciting set of updates that further enrich its already comprehensive suite of tools.
7 Ways to Improve Your B2B Campaigns
The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers.
Advantages of Working with a Marketing Operations Agency
Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results.
How to choose the right PRM tool for your partner program
Whether you’re considering buying a PRM tool for the first time or replacing your current one, it is important to find a solution that takes into account both your channel marketing business objectives and the needs of your partners.
6 Tips for a Flawless PRM Implementation
Work with Macro to implement and manage your Partner Relationship Management (PRM) platform, as it is one of the most important tools in a channel marketer’s strategy toolkit.
Adobe Summit 2023: Takeaways for Marketo Marketing Operations Teams
Fresh from the March 2023 Adobe Summit, here are the new and relevant features coming up for Marketo Engage that B2B marketing operations teams should get excited about!