Macro Thoughts: A B2B Marketing Blog

If you search for Data-driven lead scoring for b2b on Google, you'll get over 8,480,000 results. I think it's fair to say that there is enough content about this to drive most people mad.

With companies looking to make changes to the way they do business in the “new normal,” webinars have taken on a new importance when it comes to audience outreach. Meetings and events that used to happen in person with groups of people present, are now happening virtually everywhere across the globe.

One of our clients here at Macro is a major utility company in the United States. This is their story, challenges and the middleware solution Macro provided for them bringing together different data-points to send order confirmation emails.

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

The truth is that Marketing Technology (MarTech) partnerships are seldom successful. Partnerships may start off with good intentions, but most of the time they result in one-sided relationships. Partner Marketing is necessary for success in the tech industry, but how do you navigate these relationships?

When creating an online presence, so many businesses simply throw their content up on a website or social media page and call it a day. After all, it’s digital - it can be changed.

Database management is often overlooked, but it shouldn’t be - because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.

How to Build Your Marketing Operations Team Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations

Pardot has a very robust integration into Salesforce. Using both Pardot's marketing automation platform and Salesforce CRM requires expert certified services in both systems. Take a moment and see what you can do to ensure a smooth integration.